Fertile maintains a committed vision towards agricultural issues. With its skill in developing emerging business models, its know-how of media coverage, its regional presence and globalised network, Fertile now actively contributes to the building of new initiatives in Normandie.
Ideally located between the hills of the Perche and the ocean, Normandie, is home to the largest farmed area in France.
We support all innovative projects of a whole new generation of entrepreneurs.
As acknowledged by Tim Brown of the IDEO agency in Palo Alto, Design Thinking is a knowhow of creative agencies endowed with an empathetic and user-centered state of mind.
It is a method of research by ideation that leads leads to breakthrough innovation.
At Fertile, our know-how as a creative agency coupled with our knowledge of agricultural
environments allows us to gauge the relevance of a project. The basis of our offer to enrich your projects lies in our ability to design a product like La Perche straws from straw, or a delivery service like Les Paniers Perchés, but also to knowing how to anchor a positioning, to invent a business model that is both viable and liveable, then to structure impactful communication.
“Design Thinking is a human centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
— Tim Brown IDEO
Lord of the Trees is an Australian startup, created in 2019 in Sydney by Aymeric Maudous. This startup restores forest and marine ecosystems using drones, robots and AI, and has an operational presence across 5 continents. This particular case demonstrates the extent of what we can bring to a project over the three phases of its initial preseed development, that is to say before investors are interested in it.
Apart from the annual Concours Bloom which takes the form of a call-out for projects, we are
open to studying all regional projects related to plants and algae at any time.
Do not hesitate to contact us.
© Fertile 2023 | 🍎 Made in Normandie
Direction Artistique Jeff Lubrano
Dev team Clément Bellier, Hugo Foubert, Elsa Vaubert
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