Fertile’s philosophy is also one of promoting positive initiatives that have regional impact. We produce the ‘Bien Mieux’ program, the ‘Program of Positive Initiatives’ and contribute to the development of ESS projects on a pro-bono basis.
Fertile is situated in the heart of the of Alençon’s urban community, a significant part of the community’s economic activity is based on the ESS (34% according to 2019 statistics).
Inclusion and solidarity are part of our company’s DNA: La Perche straws from straw were launched thanks to the support of the Adapei in the Orne (not-for-profit association supporting the handicapped and their families). Our current workshop exists thanks to a partnership with the ATRE association.
In 2018, we co-created BIEN MIEUX, an association committed to climate and ecological transition.
BIEN MIEUX is a not-for-profit association that assists the imagining and promotion of local, alternative and innovative solutions aimed at developing sustainable products and services : LA PERCHE straws, Aux Paniers Perchés et Les Lutins Perchés during the recent confinement periods, My Project for the Planet with the College of Belleme, and the 1 Million Trees campaign in the Perche…
The association also aims to help the less fortunate improve their communication. We create logos, websites and communication media on a voluntary basis.
Contact us to tell us about your projects, and how we might help you.
“ Il n’y a pas d’innovation sans désobéissance.“
— Michel Millot
The Bien Mieux association has been producing a weekly radio program since 2019 presenting positive and virtuous initiatives in Normandie headed by Line Briard, Charles Aïvar, Alexandra Pasquer and Jacques Lagarrigue. Broadcast on Pulse radio then on the RCF Orne / Calvados /Manche network, Bien Mieux is also available as a podcast. (In French)
© Fertile 2022 | 🍎 Made in Normandie
Direction Artistique Jeff Lubrano
Dev team Clément Bellier, Hugo Foubert, Elsa Vaubert
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