We are a hybrid agency, specialising in and focused on the circular economy sector.
We create the products and services of tomorrow and accompany brands in their development.
We believe that in order for the world to remain economically viable, it must, above all, be liveable.
Hence, for us, the designer’s role becomes one of genuinely creating new beginnings within the current linear economy and the promotion and evolution of a circular economy.
Eco-conception within design involves imagining new beginnings, producing sequences of new
possibilities in order to better define new perspectives, promote leaner, better designed and
Within a linear economy, products created are destined to be discarded, they generate unmanageable waste, and is contradictory to life within nature which recycles the waste of some to become a resource for others.
The designer’s mission, as we perceive it, must consist of re-imaging the pathways right from the moment of conception to create optimum conditions for reuse, recycling, while limiting drawing upon natural resources.
Optimising our resources enables long term and multiple solutions, the regeneration of ecosystems, with an approach of genuine sustainable development, all of which are essential to maintaining life on our planet.
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“ Rethinking the future: it is a profound challenge, at the end of an era of cheap oil and materials to rethink and redesign how we produce and consume.“
— Ellen MacArthur
Fertile is moving towards it’s objective of carbon neutrality via it’s climate action plan.
We calculate our carbon footprint, action emissions reduction wherever possible, and maintain a 100% carbon absorption approach for so-called ‘incompressible’, or unavoidable, activities.
Each of our projects is created keeping in mind the 17 Sustainable Development Goals (SDGs) of the United Nations to transform our world.
These goal recognise that ending poverty must go hand in hand with strategies that develop economic growth, meet a range of social needs including education, health, social protection and employment opportunities while addressing environmental protection and climate change.
Fertile design studio was created by Jeff Lubrano in 2006 to assist the environmental approach of brands in development and apply considered creativity into local and government initiatives.
Jeff Lubrano is an artist committed to fighting plastic pollution, creator of several enviro-art installations such as “La Larme du Perche”, “Tear of the Perche”, at the Perche Regional Nature Park, in 2017 and the “Salon Plastique”, “Plastique Lounge”, at Jardin des Arts in 2018, Normandy, France.
As a designer, he is a specialist within in the circular economy domain and member of the Circular Economy Club.
A ‘serial entrepreneur’ Jeff is the brainchild behind La Perche – straws from straw, Drekks – 100% made in Normandy hemp jeans, MerSea – innovative seaweed farming project in the English Channel, Normandy area.
Instilling our raison d’être, our purpose, in to our corporate identity forms the very foundation of
© Fertile 2023 | 🍎 Made in Normandie
Direction Artistique Jeff Lubrano
Dev team Clément Bellier, Hugo Foubert, Elsa Vaubert
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